Seven Steps to Leading a Gender-Balanced Business

Business & Finance, Management & Leadership, Leadership, Management, Human Resources & Personnel Management
Cover of the book Seven Steps to Leading a Gender-Balanced Business by Avivah Wittenberg-Cox, Harvard Business Review Press
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Author: Avivah Wittenberg-Cox ISBN: 9781625275639
Publisher: Harvard Business Review Press Publication: March 4, 2014
Imprint: Harvard Business Review Press Language: English
Author: Avivah Wittenberg-Cox
ISBN: 9781625275639
Publisher: Harvard Business Review Press
Publication: March 4, 2014
Imprint: Harvard Business Review Press
Language: English

The proven rewards of a gender-balanced business.

Scores of studies have shown the benefits to the bottom line of gender-balanced organizations. A handful of smart companies have tapped into the opportunities of today’s female consumer base and talent pool-yet too many companies still struggle with an outdated and ineffective imbalance of genders, across all levels, functions, and geographies.

Now, Avivah Wittenberg-Cox brings a practical, seasoned voice to the problem of gender imbalance in business, laying out proven actions designed to make gender balance a sustainable reality. Wittenberg-Cox, CEO of the consultancy 20-first, has worked with some of the world’s largest and most reputable firms to deliver the benefits of balance. In this HBR Single ebook, she outlines what companies need to do to bring about real change. Beyond the usual well-intentioned but often ineffective mentoring and networking programs for women, the author argues that building gender balance is a twenty-first century management and leadership skill. Bringing a business into successful gender balance requires leaders who have a strategic understanding of the considerable economic benefits that lie untapped in the female population-in their roles both as customers and as talent-and the competencies needed to work across genders.

It’s time for businesses to tap into 100% of the talent pool and connect with 100% of the market-both male and female. Wittenberg-Cox tells us how and why gender balance needs to happen now-and how to achieve it.

HBR Singles provide brief yet potent business ideas, in digital form, for today’s thinking professional.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The proven rewards of a gender-balanced business.

Scores of studies have shown the benefits to the bottom line of gender-balanced organizations. A handful of smart companies have tapped into the opportunities of today’s female consumer base and talent pool-yet too many companies still struggle with an outdated and ineffective imbalance of genders, across all levels, functions, and geographies.

Now, Avivah Wittenberg-Cox brings a practical, seasoned voice to the problem of gender imbalance in business, laying out proven actions designed to make gender balance a sustainable reality. Wittenberg-Cox, CEO of the consultancy 20-first, has worked with some of the world’s largest and most reputable firms to deliver the benefits of balance. In this HBR Single ebook, she outlines what companies need to do to bring about real change. Beyond the usual well-intentioned but often ineffective mentoring and networking programs for women, the author argues that building gender balance is a twenty-first century management and leadership skill. Bringing a business into successful gender balance requires leaders who have a strategic understanding of the considerable economic benefits that lie untapped in the female population-in their roles both as customers and as talent-and the competencies needed to work across genders.

It’s time for businesses to tap into 100% of the talent pool and connect with 100% of the market-both male and female. Wittenberg-Cox tells us how and why gender balance needs to happen now-and how to achieve it.

HBR Singles provide brief yet potent business ideas, in digital form, for today’s thinking professional.

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