Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen

Business & Finance, Marketing & Sales
Cover of the book Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen by Liza Kohl, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Liza Kohl ISBN: 9783656296430
Publisher: GRIN Verlag Publication: October 25, 2012
Imprint: GRIN Verlag Language: German
Author: Liza Kohl
ISBN: 9783656296430
Publisher: GRIN Verlag
Publication: October 25, 2012
Imprint: GRIN Verlag
Language: German

Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2, Hochschule Fresenius; Köln, Sprache: Deutsch, Abstract: In general the upcoming globalization, the integration of web 2.0 into the consumer's daily life and the financial crisis result in new challenges for the economic behavior in every sector. Fashion companies also have to face new challenges today, as a good product does not sell itself, so the sector has to use innovative methods to be successful in the market. Possible starting points for global acting fashion companies, with which help they can face these new challenges shall be displayed in the following text. At first the problem at the actual situation is shown. This includes the market conditions, the global market analysis and the increasing competition. Facing the changes of the customer`s needs, the fashion sector meets different chal-lenges. Afterwards a detailed view of the basic strategic challenges in the fashion sector will be pointed out, which includes financing the company, results of the demographic change, how relevant the creating of a strong brand is, the customers' needs as a basic marketing method, taking over the corporate social responsibility wanted by the customers, up to the resulting risks and potentials of web 2.0. These strategic challenges are the basis for the following view on selected, effective, efficient and modern strategic management approaches especially for global acting fashion companies. The counts-of-origin-effect, the social mirror of adidas, the expan-sion of fashion through further functions and taking over social responsibility are being used as factors for promised success. In the final part the results are summarized.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2, Hochschule Fresenius; Köln, Sprache: Deutsch, Abstract: In general the upcoming globalization, the integration of web 2.0 into the consumer's daily life and the financial crisis result in new challenges for the economic behavior in every sector. Fashion companies also have to face new challenges today, as a good product does not sell itself, so the sector has to use innovative methods to be successful in the market. Possible starting points for global acting fashion companies, with which help they can face these new challenges shall be displayed in the following text. At first the problem at the actual situation is shown. This includes the market conditions, the global market analysis and the increasing competition. Facing the changes of the customer`s needs, the fashion sector meets different chal-lenges. Afterwards a detailed view of the basic strategic challenges in the fashion sector will be pointed out, which includes financing the company, results of the demographic change, how relevant the creating of a strong brand is, the customers' needs as a basic marketing method, taking over the corporate social responsibility wanted by the customers, up to the resulting risks and potentials of web 2.0. These strategic challenges are the basis for the following view on selected, effective, efficient and modern strategic management approaches especially for global acting fashion companies. The counts-of-origin-effect, the social mirror of adidas, the expan-sion of fashion through further functions and taking over social responsibility are being used as factors for promised success. In the final part the results are summarized.

More books from GRIN Verlag

Cover of the book Unterrichtsplanung zu Napoleon Bonaparte by Liza Kohl
Cover of the book Bilanzpolitische Möglichkeiten bei der Abbildung von Vorräten im IFRS-Jahresabschluss nach IAS 2 by Liza Kohl
Cover of the book Wie wird die 'Männliche Menopause' online-kommunikativ verhandelt? by Liza Kohl
Cover of the book Die Ursache-Wirkungsbeziehungen im Rahmen einer Balanced Scorecard by Liza Kohl
Cover of the book Zentrale Verarbeitung multimodaler sensorischer Reize nach Stimulation der Nasenschleimhaut mit Nikotin by Liza Kohl
Cover of the book Das Symptom der Agitation bei Menschen mit Demenz. Pflegerische Interventionen in der Palliative-Care by Liza Kohl
Cover of the book A Survey of African American Vernacular English, considering the drama 'A Raisin in the Sun' by Lorraine Vivian Hansberry as an example by Liza Kohl
Cover of the book Nonverbale Kommunikation by Liza Kohl
Cover of the book Sexualberatung by Liza Kohl
Cover of the book Der Sozialstaat in Bastiats Gerechtigkeitsperspektive by Liza Kohl
Cover of the book Skizze eines Projekts im Sachunterricht: Fair Trade by Liza Kohl
Cover of the book Modern Orthodox oder religiöser Antifundamentalismus von Rav Abraham Isaak haKohen Kuk by Liza Kohl
Cover of the book Hegels Ästhetik des Hässlichen by Liza Kohl
Cover of the book Burkaverbote in Europa by Liza Kohl
Cover of the book Die historische Entwicklung der Religionsfreiheit by Liza Kohl
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy