Author: | Marcel Heide | ISBN: | 9783638587228 |
Publisher: | GRIN Verlag | Publication: | June 24, 2013 |
Imprint: | GRIN Verlag | Language: | English |
Author: | Marcel Heide |
ISBN: | 9783638587228 |
Publisher: | GRIN Verlag |
Publication: | June 24, 2013 |
Imprint: | GRIN Verlag |
Language: | English |
Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1.9, Edinburgh Napier University (Napier University Business School), course: International Business Strategy, 4 entries in the bibliography, language: English, abstract: General Electric Medical Systems (GEMS) is the world's leading manufacturer of diagnostic imaging equipment and part of the Milwaukee, US-based General Electric. The following evaluation conducts a strategic analysis of its internal resource capability, how it shaped its competitive strategy and a profound evaluation of its international strategy.
Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1.9, Edinburgh Napier University (Napier University Business School), course: International Business Strategy, 4 entries in the bibliography, language: English, abstract: General Electric Medical Systems (GEMS) is the world's leading manufacturer of diagnostic imaging equipment and part of the Milwaukee, US-based General Electric. The following evaluation conducts a strategic analysis of its internal resource capability, how it shaped its competitive strategy and a profound evaluation of its international strategy.