How can professional services be marketed effectively?

Business & Finance, Marketing & Sales
Cover of the book How can professional services be marketed effectively? by Anne Roemer, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anne Roemer ISBN: 9783638496216
Publisher: GRIN Verlag Publication: April 29, 2006
Imprint: GRIN Verlag Language: German
Author: Anne Roemer
ISBN: 9783638496216
Publisher: GRIN Verlag
Publication: April 29, 2006
Imprint: GRIN Verlag
Language: German

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel, 29 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: The professional service sector has experienced a steady growth: In recent years it seems to dominate the US economy rather than the consumer good sector does. In industrialized countries it can be generally observed that the share of output contributed by services is increasing. As for the professional management consulting sector, there are only a few multinational companies that do not call on consulting services on a regular basis. Now smaller companies and businesses as well as the public and non-profit sector are also increasingly taking up this professional advice. In Germany, low entry barriers and high growth rates have led to a large, complex market with high intensity of competition. Facing an increasingly competitive environment, service providers are searching for new or improved ways of differentiating themselves and of increasing their competitive advantage. As a result, differentiation has become a significant factor for survival and success. Marketing expertise plays an essential role in the process of differentiation and accordingly there has been a rapid acceptance and adoption of marketing programs by professional service providers in the past few years. But professional service firms see themselves confronted with a wider range of problems while marketing their service offering as compared to marketing of goods since the decision process of the client is much more complex mainly because of uncertainty involved. This paper first aims to explain these difficulties that professional services are facing in planning and implementing their marketing program and then goes on to highlight in the main part how providers of professional management consulting services can market their services in an effective way against the background of these distinctive problems.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel, 29 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: The professional service sector has experienced a steady growth: In recent years it seems to dominate the US economy rather than the consumer good sector does. In industrialized countries it can be generally observed that the share of output contributed by services is increasing. As for the professional management consulting sector, there are only a few multinational companies that do not call on consulting services on a regular basis. Now smaller companies and businesses as well as the public and non-profit sector are also increasingly taking up this professional advice. In Germany, low entry barriers and high growth rates have led to a large, complex market with high intensity of competition. Facing an increasingly competitive environment, service providers are searching for new or improved ways of differentiating themselves and of increasing their competitive advantage. As a result, differentiation has become a significant factor for survival and success. Marketing expertise plays an essential role in the process of differentiation and accordingly there has been a rapid acceptance and adoption of marketing programs by professional service providers in the past few years. But professional service firms see themselves confronted with a wider range of problems while marketing their service offering as compared to marketing of goods since the decision process of the client is much more complex mainly because of uncertainty involved. This paper first aims to explain these difficulties that professional services are facing in planning and implementing their marketing program and then goes on to highlight in the main part how providers of professional management consulting services can market their services in an effective way against the background of these distinctive problems.

More books from GRIN Verlag

Cover of the book Internetkriminalität (Cybercrime) - Gefahren für die Wirtschaft by Anne Roemer
Cover of the book Natur, Kultur, Geschichte und Moderne: Destination Management in Friaul-Julisch Venetien by Anne Roemer
Cover of the book Modell zur Quantifizierung von Kreditrisiken CreditMetrics by Anne Roemer
Cover of the book Der ProfilPASS by Anne Roemer
Cover of the book Avatare - Voraussetzungen für den erfolgreichen Einsatz virtueller Berater by Anne Roemer
Cover of the book Sozialisation bei Migranten und ethnischen Minderheiten by Anne Roemer
Cover of the book Ausarbeitung zu dem Lehrbuch 'Familie, Erziehung und Sozialisation' von Ecarius, Köbel und Wahl. Historische Analysen und Theoretische Konzepte by Anne Roemer
Cover of the book Kann Erziehung sowohl autoritär als auch autonom und frei sein? by Anne Roemer
Cover of the book Sustainable banking? The relationship between Corporate Social Performance and Corporate Financial Performance in the banking sector by Anne Roemer
Cover of the book Möglichkeiten zur Steigerung des Unternehmenswertes durch strategische Akquisitionen by Anne Roemer
Cover of the book Das Kloster Cluny: Gründung und cluniazensiche Reform by Anne Roemer
Cover of the book Die Zusammenlegung von Arbeitslosen- und Sozialhilfe by Anne Roemer
Cover of the book Berufsbilder, Qualifikationsanforderungen und Arbeitsmarktsituation im Bereich Multimedia by Anne Roemer
Cover of the book Vergleich der gesetzlichen Rahmenbedingungen für Beamte und Beschäftigte bei der Berufsfeuerwehr by Anne Roemer
Cover of the book Die Rolle der Russischen Föderation im Georgienkrieg 2008: Friedensstifter oder Scharfmacher? by Anne Roemer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy