International Marketing Report: Fritz Kola

Business & Finance, Marketing & Sales
Cover of the book International Marketing Report: Fritz Kola by Tim Buse, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tim Buse ISBN: 9783656161233
Publisher: GRIN Verlag Publication: March 28, 2012
Imprint: GRIN Verlag Language: English
Author: Tim Buse
ISBN: 9783656161233
Publisher: GRIN Verlag
Publication: March 28, 2012
Imprint: GRIN Verlag
Language: English

Master's Thesis from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Webster Graduate School London, language: English, abstract: The Fritz-Kola GmbH is a German enterprise founded in 2003 by Lorenz Hampl and Mirco Wolf Wiegert, two students from Hamburg. The original idea behind the product was to create a cola drink that tastes different from the products of Coca-Cola or Pepsi, being less sweet with more caffeine. Focussing on the distribution through restaurants, cafés, bars and clubs, the brand became popular among the targeted group of young individualists and party-goers. It is due to that popularity, which also was supported by the trend of supporting regional brands, that Fritz-Kola's revenues were increasing by two over three years in a row. In 2006, the company launched other beverages like lemonades and a 'morning-cola' that has the taste of coffee and caramel. By 2010, the company's revenue was ?2.7 million. The internationalization of its products is an on-going process. Today, Fritz-Kola is available in Germany, Poland, The Netherlands, Austria, Switzerland, Spain and Belgium. Fritz Kola is also available in the UK, but only in one restaurant, which is a German restaurant importing the product from Germany. The corporate objectives of Fritz-Kola GmbH are not to become a market leader in the segment of soft drinks, but to provide a considerable alternative to the big players like Coca-Cola and PepsiCo. For that reason, the company strives to create a diversified product portfolio under the brand name Fritz-Kola, consisting of cola lemonades.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Webster Graduate School London, language: English, abstract: The Fritz-Kola GmbH is a German enterprise founded in 2003 by Lorenz Hampl and Mirco Wolf Wiegert, two students from Hamburg. The original idea behind the product was to create a cola drink that tastes different from the products of Coca-Cola or Pepsi, being less sweet with more caffeine. Focussing on the distribution through restaurants, cafés, bars and clubs, the brand became popular among the targeted group of young individualists and party-goers. It is due to that popularity, which also was supported by the trend of supporting regional brands, that Fritz-Kola's revenues were increasing by two over three years in a row. In 2006, the company launched other beverages like lemonades and a 'morning-cola' that has the taste of coffee and caramel. By 2010, the company's revenue was ?2.7 million. The internationalization of its products is an on-going process. Today, Fritz-Kola is available in Germany, Poland, The Netherlands, Austria, Switzerland, Spain and Belgium. Fritz Kola is also available in the UK, but only in one restaurant, which is a German restaurant importing the product from Germany. The corporate objectives of Fritz-Kola GmbH are not to become a market leader in the segment of soft drinks, but to provide a considerable alternative to the big players like Coca-Cola and PepsiCo. For that reason, the company strives to create a diversified product portfolio under the brand name Fritz-Kola, consisting of cola lemonades.

More books from GRIN Verlag

Cover of the book Unbewusstes Lernen: Das spielerische Aneignen von Abläufen, Wissen oder Fähigkeiten by Tim Buse
Cover of the book Rezension zu Tariq, Ali: Piraten der Karibik by Tim Buse
Cover of the book Jugendsubkulturen am Beispiel der Skinheads by Tim Buse
Cover of the book Leasing in der Finanzberichterstattung des Leasingnehmers by Tim Buse
Cover of the book Holismus und Artenschutz by Tim Buse
Cover of the book Das 'Bellum civile'-Proömium von Lukan im Vergleich zum 'Aeneis'-Proömium by Tim Buse
Cover of the book How much love is bearable? Motherhood in slavery by Tim Buse
Cover of the book Skulptur der Gotik in Deutschland. Das Bildprogramm des Mainzer Westlettners und Vorbilder in der französischen Gotik by Tim Buse
Cover of the book Integration und offener Unterricht by Tim Buse
Cover of the book Medien und Gewalt by Tim Buse
Cover of the book Demokratie und Partizipation by Tim Buse
Cover of the book Strömungen im Islam: die Aleviten by Tim Buse
Cover of the book Schön und passiv? Zur Darstellung von Frauen in ausgewählten Disney-Filmen von 1937 bis 2013 by Tim Buse
Cover of the book Bewertungssysteme und Schülerleistungen im Vergleich ausgewählter europäischer PISA - Teilnehmerländer by Tim Buse
Cover of the book Berufsorientierung in der Realschule by Tim Buse
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy