Tesla Motors, Inc. Market Analysis and Definition

Business & Finance, Marketing & Sales
Cover of the book Tesla Motors, Inc. Market Analysis and Definition by Dominic Birk, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dominic Birk ISBN: 9783668087538
Publisher: GRIN Verlag Publication: November 16, 2015
Imprint: GRIN Verlag Language: English
Author: Dominic Birk
ISBN: 9783668087538
Publisher: GRIN Verlag
Publication: November 16, 2015
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company's domestic market, the United States of America. Moreover, this assignment will only take Tesla's automotive products into consideration.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company's domestic market, the United States of America. Moreover, this assignment will only take Tesla's automotive products into consideration.

More books from GRIN Verlag

Cover of the book Albrecht Dürer - Die vier Apostel by Dominic Birk
Cover of the book Buchbesprechung: 'Die Kata des Weltmarktführers: Toyotas Erfolgsmethoden' von Mike Rother by Dominic Birk
Cover of the book Die Wiedergabe der Natur in der Landschaftsmalerei des 16.-18 Jahrhunderts by Dominic Birk
Cover of the book Erfanden die Briten den 'Hinduismus'? by Dominic Birk
Cover of the book Inwiefern spielt die Gesellschaftstheorie Immanuel Kants eine Rolle bei der EU-Erweiterung? by Dominic Birk
Cover of the book Kriminalisierung von Jugendlichen durch Massenmedien by Dominic Birk
Cover of the book Kommunikation im Cyberspace by Dominic Birk
Cover of the book Die Änderungskündigung zur Entgeltabsenkung by Dominic Birk
Cover of the book Das Kloster Cluny: Gründung und cluniazensiche Reform by Dominic Birk
Cover of the book Krankenhausinformationssysteme by Dominic Birk
Cover of the book Vorstellung der Wettkämpfe Diaulos (Doppellauf), Hoplites (Waffenlauf) und des Pentathlon (5-Kampf) by Dominic Birk
Cover of the book Wirtschaft und Staat im Zeitalter der Globalisierung by Dominic Birk
Cover of the book Servicemodell für Qualitätsmanagement by Dominic Birk
Cover of the book Zur Erzählfähigkeit von Grundschulkindern im Bereich 'Schreiben zu Bilderfolgen' by Dominic Birk
Cover of the book Die Übersiedlung alter, pflegebedürftiger Menschen in das Pflegeheim. Angehörige integrieren, fördern und fordern by Dominic Birk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy