The Growth of E-Commerce in Saudi Arabia and Its Influence on Saudi Women

Business & Finance, Marketing & Sales
Cover of the book The Growth of E-Commerce in Saudi Arabia and Its Influence on Saudi Women by Manahil AlQulaity, Wejdan Bajaber, GRIN Verlag
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Author: Manahil AlQulaity, Wejdan Bajaber ISBN: 9783668114937
Publisher: GRIN Verlag Publication: December 22, 2015
Imprint: GRIN Verlag Language: English
Author: Manahil AlQulaity, Wejdan Bajaber
ISBN: 9783668114937
Publisher: GRIN Verlag
Publication: December 22, 2015
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This paper discusses the influence of e-commerce on Saudi females and investigates the factors affecting the adoption of e-commerce in the Kingdom of Saudi Arabia (KSA). Recently, e-commerce started to get more attention in KSA, particularly among Saudi females. Cultural conditions along with the major role played by the social media have influenced Saudi females to enter the market. Although Saudi Arabia is considered one of the biggest personal computers markets in the Arab world, e-commerce is growing slowly. The main reason behind the slow adoption pattern is believed to be related to the complexity of providing a proper infrastructure and establishing trust between businesses and the customers. In addition to users readiness, privacy issues, cultural issues, payment issues, and the standard rules that states and guarantees the rights of both parties involved in the online trade.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This paper discusses the influence of e-commerce on Saudi females and investigates the factors affecting the adoption of e-commerce in the Kingdom of Saudi Arabia (KSA). Recently, e-commerce started to get more attention in KSA, particularly among Saudi females. Cultural conditions along with the major role played by the social media have influenced Saudi females to enter the market. Although Saudi Arabia is considered one of the biggest personal computers markets in the Arab world, e-commerce is growing slowly. The main reason behind the slow adoption pattern is believed to be related to the complexity of providing a proper infrastructure and establishing trust between businesses and the customers. In addition to users readiness, privacy issues, cultural issues, payment issues, and the standard rules that states and guarantees the rights of both parties involved in the online trade.

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