What does it mean to say the audience is 'active'?

Active Audiences

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book What does it mean to say the audience is 'active'? by Joyce Ho, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joyce Ho ISBN: 9783656252184
Publisher: GRIN Verlag Publication: August 3, 2012
Imprint: GRIN Verlag Language: English
Author: Joyce Ho
ISBN: 9783656252184
Publisher: GRIN Verlag
Publication: August 3, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject Communications - Interpersonal Communication, grade: A, , language: English, abstract: People receive messages mainly from a large variety of medias, as audiences they are consuming their service through media appliances. According to Fischoff, people will consume, including buy, rend lease or steal media for two reasons, which is to be informed and to be entertained . As the general education level increases, audiences have more expectation on what media can offer them, there will not only be one-way communication from media to audiences, the action audiences would like to voice back and influence media are named 'active audiences.' Traudt suggested that, audiences nowadays are more unique and they will bring a personal set of scale and filters to experience the media. And this scale and filets are based on audiences' prior life experiences .

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Communications - Interpersonal Communication, grade: A, , language: English, abstract: People receive messages mainly from a large variety of medias, as audiences they are consuming their service through media appliances. According to Fischoff, people will consume, including buy, rend lease or steal media for two reasons, which is to be informed and to be entertained . As the general education level increases, audiences have more expectation on what media can offer them, there will not only be one-way communication from media to audiences, the action audiences would like to voice back and influence media are named 'active audiences.' Traudt suggested that, audiences nowadays are more unique and they will bring a personal set of scale and filters to experience the media. And this scale and filets are based on audiences' prior life experiences .

More books from GRIN Verlag

Cover of the book Variable Vergütungssysteme. Eine kritische Analyse by Joyce Ho
Cover of the book Über die Möglichkeit Moral im Philosophie-Unterricht zu vermitteln by Joyce Ho
Cover of the book Die Hintergründe der Kreuzzüge by Joyce Ho
Cover of the book Unternehmenskultur und Ethik by Joyce Ho
Cover of the book Stress und Stressbewältigung im Lehrerberuf. Präventions- und Interventionsmaßnahmen für die Lehrergesundheit by Joyce Ho
Cover of the book Eine Analyse von Vorgesetztenbeurteilungen unter besonderer Beachtung ihrer Funktionen, Voraussetzungen und Konsequenzen by Joyce Ho
Cover of the book Frauen- und Männerbilder in Frauenzeitschriften by Joyce Ho
Cover of the book Original versus Adaptation. The Problematic Notion of Faithfulness by Joyce Ho
Cover of the book Vergleich der Aufgaben und Befugnisse von Betriebsräten in Deutschland und Frankreich und ihre Auswirkungen auf die Streikbereitschaft by Joyce Ho
Cover of the book Lübecker Ratsurteile über die 'vulle mascopey' by Joyce Ho
Cover of the book Einsatz von Auszubildenden in der Gesundheits- und Krankenpflege im Krankenhausbereich by Joyce Ho
Cover of the book Analyse der touristischen Marketingplanung der Destination Grönland by Joyce Ho
Cover of the book Die deutsch-polnischen Beziehungen von 1918 bis 1933 by Joyce Ho
Cover of the book Die jüdische Evangelienparodie Toledoth Yeschu und das Verhältnis zu den Evangelien mit besonderer Beachtung der Wundergeschichten by Joyce Ho
Cover of the book Role of Leadership in Delegation of Effective Project Management by Joyce Ho
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy