Analysis of International Business Strategies in the Retail Industry

Business & Finance, Management & Leadership, Management
Cover of the book Analysis of International Business Strategies in the Retail Industry by Katja Steinhauser, GRIN Verlag
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Author: Katja Steinhauser ISBN: 9783668588899
Publisher: GRIN Verlag Publication: December 6, 2017
Imprint: GRIN Verlag Language: English
Author: Katja Steinhauser
ISBN: 9783668588899
Publisher: GRIN Verlag
Publication: December 6, 2017
Imprint: GRIN Verlag
Language: English

Bachelor Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Kempten, language: English, abstract: The focus of the present study is to analyze which specific strategic preferences retailers pursue in the scope of their internationalization process. Furthermore, it is examined which strategies are most suitable to achieve foreign success. This occurs in regard of the food-/ near-food and the non-food retail branch. In the concrete context this research considers the basic strategic orientation of internationally active retail firms. In addition, the relation to the successful implementation of the market entry, as well as the market operation with regard to the marketing concept is investigated.

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Bachelor Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Kempten, language: English, abstract: The focus of the present study is to analyze which specific strategic preferences retailers pursue in the scope of their internationalization process. Furthermore, it is examined which strategies are most suitable to achieve foreign success. This occurs in regard of the food-/ near-food and the non-food retail branch. In the concrete context this research considers the basic strategic orientation of internationally active retail firms. In addition, the relation to the successful implementation of the market entry, as well as the market operation with regard to the marketing concept is investigated.

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