Major differences along the supply chain between B2B and B2C marketing with regard to 'Fast-Moving-Consumer-Goods' (FMCG)
Business & Finance, Marketing & Sales
| Author: | Sebastian Meyer | ISBN: | 9783638726078 |
| Publisher: | GRIN Verlag | Publication: | June 13, 2007 |
| Imprint: | GRIN Verlag | Language: | English |
| Author: | Sebastian Meyer |
| ISBN: | 9783638726078 |
| Publisher: | GRIN Verlag |
| Publication: | June 13, 2007 |
| Imprint: | GRIN Verlag |
| Language: | English |
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined
