The SWOT Analysis

Business & Finance, Marketing & Sales
Cover of the book The SWOT Analysis by Anja Böhm, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anja Böhm ISBN: 9783640426317
Publisher: GRIN Verlag Publication: September 14, 2009
Imprint: GRIN Verlag Language: English
Author: Anja Böhm
ISBN: 9783640426317
Publisher: GRIN Verlag
Publication: September 14, 2009
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Marketing offers numerous valuable tools to analyze a company's current situation. Though, most of them have the weakness of providing only a very isolated view that is not suitable for a long-term entrepreneurial decision. The SWOT analysis, however, pursues an integrated approach including key company and environmental variables. The objective is the confrontation of the company's internal strengths and its weaknesses as well as company-external business opportunities and risks in order to generate possible strategic options. The SWOT analysis particularly supports a combined and integrated approach of the current company situation enabling well-balanced and comprehensive decisions. One main benefit is thus the reduction of complexity through the integrated approach, leaving the key factors and strategies as analytical residue. In practice, the SWOT method is a well established tool to analyze business units in larger companies and smaller start-ups in particular during their launch. The SWOT analysis though reveals limited possibilities when analyzing all business units of large companies. For this task other, more holistic, approaches as the share-holder-value concept or the portfolio analysis are appropriate. However, this large field of tools will not be treated in this assignment. The SWOT analysis is though, despite its disadvantages, one of the most important instruments for the internal analysis of a company's situation that - in every case - delivers a pretty comprehensive and resilient foundation for further entrepreneurial decisions and strategic planning.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Marketing offers numerous valuable tools to analyze a company's current situation. Though, most of them have the weakness of providing only a very isolated view that is not suitable for a long-term entrepreneurial decision. The SWOT analysis, however, pursues an integrated approach including key company and environmental variables. The objective is the confrontation of the company's internal strengths and its weaknesses as well as company-external business opportunities and risks in order to generate possible strategic options. The SWOT analysis particularly supports a combined and integrated approach of the current company situation enabling well-balanced and comprehensive decisions. One main benefit is thus the reduction of complexity through the integrated approach, leaving the key factors and strategies as analytical residue. In practice, the SWOT method is a well established tool to analyze business units in larger companies and smaller start-ups in particular during their launch. The SWOT analysis though reveals limited possibilities when analyzing all business units of large companies. For this task other, more holistic, approaches as the share-holder-value concept or the portfolio analysis are appropriate. However, this large field of tools will not be treated in this assignment. The SWOT analysis is though, despite its disadvantages, one of the most important instruments for the internal analysis of a company's situation that - in every case - delivers a pretty comprehensive and resilient foundation for further entrepreneurial decisions and strategic planning.

More books from GRIN Verlag

Cover of the book Die Zeugen Jehovas im Nationalsozialismus - Zwischen Anpassung und Resistenz by Anja Böhm
Cover of the book Die 'rîterschaft' in Hartmann von Aue`s 'Gregorius' by Anja Böhm
Cover of the book 'Stop making sense.' - Erlend Loes Romane 'Naiv.Super.' (1996) und 'L' (1999) by Anja Böhm
Cover of the book Gemeinschaftliche Wohnprojekte - Motive und Alltagserfahrungen by Anja Böhm
Cover of the book Der 'Tunneleffekt' von Albert O. Hirschmann - Analyse und Erläuterung anhand von Beispielen by Anja Böhm
Cover of the book Empfiehlt es sich unter verfassungsrechtlichen, sozialen und bildungspolitischen Gesichtspunkten Studiengebühren einzuführen? by Anja Böhm
Cover of the book Das Bilderbuch 'Die Königin der Farben' von Jutta Bauer im Unterricht der 1./2. Jahrgangstufe der Grundschule. Eine didaktisch-methodische Analyse by Anja Böhm
Cover of the book Make-or-Buy-Entscheidung by Anja Böhm
Cover of the book Die höhere Bildung in der Literatur des Zweiten Deutschen Kaiserreiches - Fiktion und Realität anhand von zwei zeitgenössischen Romanen by Anja Böhm
Cover of the book Public Private Partnership (PPP) - ein Modell nachhaltiger Entwicklungszusammenarbeit? by Anja Böhm
Cover of the book Reorganization of Companies in the Context of Mergers & Acquisitions with the Focus on Interpersonal and Professional Problems by Anja Böhm
Cover of the book Was will und kann die Medienwirkungsforschung leisten? by Anja Böhm
Cover of the book Der Einfluss religiöser Faktoren bei der Entstehung des Kapitalismus - Max Webers Kapitalismustheorie by Anja Böhm
Cover of the book Eine Textanalyse von Platons Dialog 'Politikos' by Anja Böhm
Cover of the book Externe Rotation - Kritische Analyse zur Steigerung der Unabhängigkeit by Anja Böhm
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy